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A PR expert has suggested that Taylor Swift could risk her entire career in 2024 if she gets involved with a very controversial affair.
It is fair to say that 2023 was one of Swift's best-ever years, given she sold out her Eras Tour, she topped Spotify's Most Popular Artist of the Year chart, and TIME magazine named her its Person of the Year.
As well as those professional successes, she also ended up in what seems to be a very happy relationship with Kansas City Chiefs tight end Travis Kelce.
PR specialist Lynn Carratt has spoken to The Mirror about what is coming up next for Taylor in 2024.
"Taylor has gone into 2024 strong in her career and personal life. In February, Taylor heads on the next leg of her Eras tour and will visit Australia, Asia, Canada and Europe; there is a risk the distance and time spent apart could put pressure on her relationship with Travis as he will be back home in Kansas, but hopefully, they can weather the storm," she said.
Taylor Swift's politics
The one problem facing Swift in 2024 is the US Presidential Election. Carratt believes that Swift could end up getting a lot more negative press if she is too outspoken in 2024.
"From watching her 2020 Miss Americana documentary, we know that Taylor has the ability to encourage 18-24-year-olds to register to vote; also in the documentary, she spoke about her reasons for breaking her political silence and is often vocal about standing up for things she believes in," she said.
"In 2018, she endorsed two Democratic candidates in her adopted home state of Tennessee.
"Taylor is a Democrat and could potentially save Joe Biden. Her cultural influence has the ability to shift political tides, and we have seen it in the past with the likes of Oprah Winfrey's endorsement of Barack Obama in 2007."
She concluded her analysis by saying: "However, by becoming too involved in influencing US politics, sharing her political views and rallying against politicians, Taylor risks alienating fans, which could, in turn, have a negative impact on her career, and no one would want that to happen."