Imagine for a moment you’re gonna invest in a new local coffee shop and you ask the manager—“You're going to hire the best baristas, right?" And his response is, “No, the goal is actually to achieve 30% racial and ethnic diversity.” You wouldn’t give a penny. Why? 1. It’s…

My Speech on Merit at Mar-a-Lago 🇺🇸 "America’s greatest companies have long thrived on a straightforward yet powerful principle—hire the best person possible for the job. That’s how these companies became engines of innovation, delivering windfall profits to shareholders and…

Starbucks is a great American company that has lost its way. The good news is that it can course-correct overnight by accepting the recommendation that we @InvestAzoria made at Mar-a-Lago last week: "Restore meritocracy by eliminating your racial and gender hiring targets. It's…

Starbucks is a great American company, but it has lost its way. Over the past five years, while the S&P has risen nearly 100%, Starbucks has returned just 16%. Its problems are many, but a common thread between them is people. Starbucks’ hiring policies prevent it from hiring…

At Mar-a-Lago, we launched Azoria, a bold new investment firm I co-founded with Asaf Abramovich, dedicated to excellence, free thinking, and meritocracy. 00:00 Our Vision by @AsafAbramovich 2:50 Opening Remarks by @KevinRobertsTX 9:42 The Case for Merit by @J_Fishback