Essentials of Marketing:

Name: Essentials of Marketing:
Price: 7.57 USD
Availability: InStock
ISBN: 9781259924057

ISBN-10: 125992405X

ISBN-13: 9781259924057

Edition: 2018

Authors: William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy

List price: $138.45

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Description:

Essentials of Marketing pioneered an innovative structure--using the "Four Ps" framework first introduced by Jerome McCarthy--with a managerial approach. The 16th edition continues to build both the logic of the Four Ps and its strategy planning approach to support new developments in the field. Essentials of Marketing prepares students for success by teaching skills through examples, explanations, frameworks, models, classification systems, cases, and practical "how-to" techniques geared toward increasing analytical abilities and helping students figure out how to do a superior job of satisfying customers. Special topics like services, international marketing, big data, social media,…

Book details

List price: $138.45
Copyright year: 2018
Publisher: McGraw-Hill College
Binding: Paperback
Size: 8.25" wide x 10.50" long x 1.00" tall
Weight: 3.300
Language: English