100 Ultra Lightening, Baby's Breath Blonde. For the blonde obsessed, be the blonde you have always dreamed of with the most Complete Bleach & Lightening Care System. Luminous lasting blonde. Expert bleach technology intensely lightens hair for pure-looking color from root to tip. Creates a light, delicate blonde, and beautiful layers of color and light. Bleach & Lightening systems includes: Pro-Tip Applicator for precise, effortless application. Pure Lightening Bleach Technology lightens hair to a luminous, pure blonde. Pre-Color Moisture Infuser helps protect even the most delicate blonde hair. Weekly Blonde Supreme Shampoo and Conditioner with color-saving technology, anti-oxidants and double UV filters. Continuous Shine Creme for long-lasting luminosity. Care: Nourishing, fade-defying care. Refresh and perfect your dream blonde. Exclusive salon inspired hair care regimen helps lock in color and defy fade out for brilliant blonde color and silky shine. Store between 50 degrees F and 80 degrees F.