Irina Shayk just transformed herself into the queen of pin-ups Bettie Page, and we need a moment to gather ourselves. If this is the effect it's having on us in 2022, we can only imagine how the world coped with Bettie back in the fifties.

The model was unrecognisable in the impossibly hot snaps, largely due to donning Bettie's iconic jet-black tresses, complete with retro micro-fringe - the work of hair stylist Jacob Rozenberg

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Paired with Bettie's dark defined brows, courtesy of makeup artist Tatyana Makarova, and styling by Natasha Colvin, Irina absolutely nailed it; channelling the historic mega-babe to perfection.

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Michael Ochs Archives//Getty Images
Bettie Page poses for a portrait wearing lingerie in circa 1952.

Given the impact Bettie's iconic look has had on pop culture ever since, reimagined and replicated in every era, it's not surprising Irina's makeover had fans making comparisons to other celebrities. Like the undeniable Katy Perry resemblance filling the comments.

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John Shearer//Getty Images
Katy Perry back in 2010

Pin-up was very much a part of Katy's style pop persona, so it makes total sense she chose Bettie-style raven tresses and fringe for her signature style.

If we're talking serious look-a-likes though, beyond the hair, Irina bears a pretty crazy resemblance to actress Krysten Ritter (Jessica Jones, Breaking Bad, Don't Trust the B in Apartment 23).

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Jeffrey Mayer//Getty Images

Krysten is that you? I mean, come on... twins.

The look is a total switch up from Irina's usual brunette tresses and simple aesthetic, but boy does it look good on her. Micro-fringes are not easy to pull off, but she's making it look effortless.

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Daniele Venturelli//Getty Images
Irina Shayk is seen at the Giorgio Armani Fashion Show during the Milan Fashion Week Womenswear Spring/Summer 2023 on September 25, 2022

Bettie would be proud.

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Michael Ochs Archives//Getty Images
Bettie Page, 1952

And on that note, we're just going to leave you with some more impossibly hot photos from Irina's Halloween shoot.

Why does spooky season ever have to end?