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Type Rules: The Designer's Guide to Professional Typography 4th Edition

by Ilene Strizver (Author)

4.5 93 ratings

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Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, and how to design a typeface, as well as how to fully harness the power of major design packages including the Adobe Creative Suite.Includes video clips showing examples of projects discussed in Chapter 11- Type on the Web and Chapter 12- Type in Motion

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Editorial Reviews

From the Inside Flap

A comprehensive introduction to typography, from principle to practice

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Fourth Edition has everything today's serious designer needs in order to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the typographic features and power of InDesign with new coverage of the latest version. Bonus videos tied to the book offer examples of digital typography and type in motion.

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again."
Allan Haley, Director of Words and Letters, Monotype Imaging

"Type Rules! is a must-have book for students and professionals alike. I highly recommend it."
Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

This new Fourth Edition includes:

Expanded coverage of type on the web, web fonts, and type in motion
New chapters on typographic hierarchy and guidelines for mobile devices
Access to bonus video content
More type tips and embedded exercises than ever before
In-depth coverage of the latest type trends, including OpenType, scaling logos, and interactive typography
An expanded discussion of the history of typography and notable type designers, along with a glossary of key terms

From the Back Cover

A comprehensive introduction to typography, from principle to practice

Type Rules!, Fourth Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this Fourth Edition has everything today's serious designer needs in order to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the typographic features and power of InDesign ? with new coverage of the latest version. Bonus videos tied to the book offer examples of digital typography and type in motion.

"I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules! is one of the best. It's a book that will prove its value time and again."
?Allan Haley, Director of Words and Letters, Monotype Imaging

"Type Rules! is a must-have book for students and professionals alike. I highly recommend it."
?Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts

This new Fourth Edition includes:

Expanded coverage of type on the web, web fonts, and type in motion
New chapters on typographic hierarchy and guidelines for mobile devices
Access to bonus video content
More type tips and embedded exercises than ever before
In-depth coverage of the latest type trends, including OpenType, scaling logos, and interactive typography
An expanded discussion of the history of typography and notable type designers, along with a glossary of key terms

Product details

Publisher ‏ : ‎ John Wiley & Sons Inc; 4th edition (November 4, 2013)
Language ‏ : ‎ English
Paperback ‏ : ‎ 308 pages
ISBN-10 ‏ : ‎ 1118454057
ISBN-13 ‏ : ‎ 978-1118454053
Item Weight ‏ : ‎ 1.8 pounds
Dimensions ‏ : ‎ 8.25 x 0.75 x 11 inches

Best Sellers Rank: #258,692 in Books (See Top 100 in Books)
- #96 in Typography (Books)
- #418 in Graphic Design Techniques
- #651 in Professional

Customer Reviews:
4.5 93 ratings

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About the author

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Ilene Strizver

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Ilene Strizver, founder of The Type Studio [www.thetypestudio.com], is a typographic consultant, designer, writer and educator specializing in all aspect of visual communication, from the æsthetic to the technical. Ilene has written and lectured extensively on type and typographic design to both students and professionals in the field.

Ilene formerly was the Director of Typeface Development for International Typeface Corporation (ITC) where she developed more than 300 text and display typefaces with such respected and world-renowned type designers as Sumner Stone, Erik Spiekermann, Jill Bell, Jim Parkinson, Tim Donaldson, and the late Phill Grimshaw. She “cut her typographic teeth” by working on Upper and Lowercase (U&lc) and other type projects with such legendary icons as Ed Benguiat, Aaron Burns and Herb Lubalin.

Her clients included International Typeface Corporation (ITC), Monotype Imaging, Linotype, Adobe, Galápagos Design Group, Harlequin Books, Somerset Entertainment, Integrated Marketing, Parents Magazine, MeadWestvaco, Nationwide Insurance, Life is good, Inc., Alliance Atlantis, Johnson & Johnson, Haband, Nassau Guardian, and b-there.com. Ilene has written for HOW, Dynamic Graphics, STEP Inside, and DesignEdge. She also writes the popular column, fy(t)i For Your Typographic Information, which can be found on fonts.com, as well as a biweekly blog entitled TypeTalk for creativepro.com.

Her book, Type Rules! The Designers Guide to Professional Typography, 2nd edition (3rd in the works), has received numerous accolades from the type and design community. She conducts her widely acclaimed Gourmet Typography Workshops internationally.

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Carly Aldridge

Fast and good condition!

Reviewed in the United States on August 26, 2016

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I got a pretty long arrival estimation, but I got the book in only 4 days. The book was also listed under used but didn't look like it have ever been opened before. I have very happy with my purchase!

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