In the fifties, leather was generally connected to functional clothing. Contrary to the fashion dictates of the time, Erika Segel-Reinhardt developed a sophisticated fashion line with the modern, sporty and travelling woman in mind.

Many of the models produced by Segel-Reinhardt have been preserved thanks to the photographs taken by Regina Relang. Relang, who was born in Stuttgart in 1906 and passed away in Munich in 1989, was one of the most influential and best known fashion photographers of the fifties and sixties. She photographed travel and fashion reportages in southern Europe for the likes of Vogue, Madame and Harper's Bazaar. She set the stage for great fashion houses such as Christian Dior, Pierre Cardin and Yves Saint-Laurent, creating iconic pictures that still influence the image of the post-war, new era women even today.

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